Wednesday, 30 September 2009

The Sun Newspaper analysis

The Sun newspaper is a tabloid newspaper which is aimed towards a working class audience, about 54% of which are male and 44% of which are female. The Sun newspaper is known to be the second highest circulating newspaper in the country, standing at an average of 2,986,000 copies a day.

Surprisingly, the front page of this Sun newspaper uses dominant reading, as the creator intends to grab the main audience's attention, by using a glamorous woman to represent the article itself.Interestingly, there is a popular myth that women with blond haired model are generally unintelligent, the auidence could therefore signify that the woman might have large breasts, and could connotate sexual desires and erotic fantasies. On the contrary, other audiences may object this and may be categorised as oppositional reading, as they may believe that the use of a glamorous woman may be sexist or intimidating to women and could be polysemic , as it could also have sexual, erotic connotations. However, there may be negotiated readings, as the creators may intend to use the woman to gather the audience's attention, but could also be criticised for using women as sex objects and could have various opinions from other audiences.

Through the use of the bold headline, the audience's attention is immediately grabbed, as it mentions football and bold fonts are used could represent this. The use of anchorage could connotate that the image relates to the targeted audience who are men, as the woman could be seen as erotic and could cause some pleasure towards the audience, as women and football seem to be men's interests, and so, by combining them the audience could be interested.

Through the use of the caption, the audience are informed of the article, as the image mentions the word 'GOAL' which could imply that the article is aimed at football. Also,the strap line talks about football and could therefore be linked as it is talking abou the World Cup and matters which interest the target audience.

Generally, the article aimes to use larger fonts, as the audience's attention is grabbed and could shock audiences into news that they might find interesting.Similarly, the use of colour could also be eye catching to audiences and could be bold and defined, as the images might be influential or directly linked to the subject matter, which in this front page is about football and the world cup, which aims toward a male audience.Interestingly, the front page uses framing in interesting ways, as a woman is used to represent the article and is inteneded to make a statement to the audience, as a prop is used ( a banner) which connotes football and representation of football. As well as framing, the front page uses composition, as the straplines are organised in the corners and the headlines are in bold. Also, the page is composed, so that the main atention is aimed towards the woman and the banner which says 'GOAL'.

Through the uses of various shots, the front page aims to grasp the audience's focus. There is use of medium shots , as the main emphasis is on the woman , and by have been shot, so that the audience could see desirable parts of her body such as her face, legs and other areas which enduce pleasure from the audience. There is also use of lighting, which is aimed at her body, suc as her face and legs, which could signify that the audience tend to attracted to her complexion and may find this pleasurable. Remarkably, the use of pose is evident, as the model is in a sexy, sophisticated pose which could show that she might be 'seducing the audience' and a sense of erotic feeling might be shown towards the audience, as it could connotate sex, seduction.

Interestingly, the headline could be polysemic 'HERE WE GOAL', as it could signify some sexual conntotations and could be advocating sex and lust and 'pulling a woman for sex'. The use of verbal techniques could imply that there is sexual conntations, as 'Here We Go' could be an invitation for sex or some degree of pleasure.

Saturday, 26 September 2009

GI Joe: The Rise of the Cobra film poster analysis

The film poster 'GI Joe:The Rise of the Cobra',is aimed at promoting the release of the highly anticipated action film of the month;'GI Joe:The Rise of the Cobra'.

Firstly, the use of colours on the advert is a contrast of dark amber and a cold dark blue divide.The use of such colours may connote the fact that there might be a evil vs evil rivalry, as there is a colour divide. The use of a dark yellow colour denotes evil and a sense of danger or corruption.On the contrary, the use of the cold blue colours may connote the contrasting evil side which are more adept,skillful, suave and calm. Similarly,the use of tag lines in contrasting colours may connote the power struggle amongst the evil groups, for example the bold red connotes evil, sincerity, danger, malice, anger, wrath. However, the use of dark blue may connote integrity, seriousness and the conflict of power.

Interestingly, the use of poses in the film poster symbolises that the characters are ready for action, in conflicting positions and are sophisticated, for example the woman at the top of the poster is in a suave style and may connote sex appeal towards the audience who might be teenagers, mainly male.

Similarly, the framing in the film poster may suggest that these specific characters are influential in the film. In correspondence, the use of composition is prolific in this film poster, as the use of the title and sub heading in the centre emphasises the importance of the film as a whole.Similarly,the way the characters are positioned may imply that the gang leaders are dominant and efficacious and that each gang is seemingly powerful.
Moreover, the use of size in the film poster may suggest that the characters; mainly the leaders, are a vital part of film, so therefore are super imposed. Also, the size of the title and font maybe used to emphasise the popularity of the film and genre.

The film poster's use of shots and angles may imply that the characters and influential, steadfast and testosterone fuelled for action. Moreover, the poster's use of medium shots suggests that the film might emphasise on the characters which are shown on the poster. By using medium shots, the poster effectively aims to captivate the audience , as they may be induced in to watching the film due to the way the poster uses medium shots to convey the characters' poses in an action shot, which relates to the action film genre.

The use of weapons in the poster and suave, stylish clothing worn by the charcters links to the action genre, as it might invlove graphic violence and might revolve around a struggle for power between two rival evil gangs and might indicate that the gangs might want power for various reasons. The taglines, "Evil never looked so good", is ironic as the audience might not immediately relate to evil as being 'good', so therfore might be surprised if they are going to watch the film.

Interestingly, the film poster's setting might be in a strange, secular place where the characters are situated, such as a military base, but the setting for the overall poster seems to be unknown. As well as this, there is use of a mise en scene, as the clothes worn by the characters link to the genre of action,as they are tight rugged.Similarly, the facial expressions shown by the characters connote the idea of the characters being manipulative, cunning and evil, as they have a look of anticipation and readiness.The use of props such as weapons, face masks and guns immediately has an effect on the audience, as they immediately become to associate the poster to a typical action film, which usually involves, violence, revenge, power struggles and other such conventions. The film poster's use of lighting is varied, as there is use of low key lighting;it is mainly fixated on the central characters on the poster, whereas there is use of dimmed light on the other characters who might be influential but not enough.Also, there is use of under lighting and filler lighting, which is used to justify the main aspects of the poster itself and induce the audience into watching the film as there is use of emphasis and definition amongst the characters in the poster.

Tuesday, 22 September 2009

'Stranger' Movie Review

With the success of many student videos across the school, there have been some movies which have simply captivated and entertained viewers to an extent. Through glimpsing at various videos from a diverse choice of genre; such as crime, drug taking, I became attracted to a particular movie named 'Stranger', which is a docudrama film produced by New Line Cinema
(Hollywood) .

Interestingly titled 'Stranger', the movie is a mainstream film revolves around the issue of bullying and how it affects people, a majority of which are teenagers. Within the movie, there is a mise en scene such as facial expressions of sadness from the lead actress and angry gestures from the bullies. To some extent, there are denotations that bullying can traumatise the victims, as the film shows the victims being excluded and left in solitude.

'Stranger' is the name given to the main protagonist who is bullied because she is different from the other people in her school, and is therefore named stranger as nobody wants to know her just becuase of the way she looks like.

The film seems to be aimed at a general teenage audience; the film's idea is to raise awareness of bullying and to try to campaign against ending bulling in school, and in general society. In my opinion, the film's message of bullying was addressed very poignantly and very sincerely,as the directors tried to show the consequences of bullying and how it can affect a person. As well as this, the movie tries to express liberal values such as eradicating bullying and enforcing a change.

Through the use of expert cinematography, 'Stranger' uses a variety of camera angles for settings, and characters such as a medium shots, long shots, close up shots and various zooms at the beginning of the film to introduce the main character. Although set in a school environment, 'Stranger' adds that aspect of realism to the audience as they become familiar with what the lead actress goes through throughout the film. Interestingly, there is use of dialogue, at the beginning when the character is talking to someone. Within the film, there is use of flashbacks, wipes, fade outs which create a dramatic effect on the captivated audience. The use of flashbacks shows the audience how past events make the main actress confront the bullies and prove to them that she is just an ordinary person and has the right to be associated with other people .

Evidently, from viewing the film I would definitely recommend the film as it portrays the serious issue of bullying formally and shows the audience how bullying can be a traumatic and saddening issue for the victims of bullying. You should see the film, as it has expert cinmeatography and is directed really well.